When it comes to the use and effectiveness of email, the numbers are staggering. According to a 2012 HubSpot report there are nearly three times more internet users working with email than there are users of Facebook, the world’s ubiquitous social network.
For a company like Dig-Dev-Direct, specialists in the realm of permission based email marketing, this is great news.
What do those numbers say about email marketing efforts? Email is working. It is a viable marketing resource. It also suggests tremendous growth potential for a firm like Dig-DevDirect which has developed proprietary email marketing tools and techniques to help you reach out to current and potential customers. Founded in 2008 on Florida’s eastern seaboard, Dig-Dev-Direct was originally and largely built on the permission based email marketing movement. Its principals cut their email marketing teeth on some of the largest and most profitable internet marketing firms of the last decade. The company has worked with some of the most well-known Fortune 500 firms, handling email marketing campaigns and digital media services for established brands like Toyota, MasterCard, Walt Disney, and the Air Force.
Building on the experience and success of email marketing, DigDev-Direct has since expanded into various other elements of the overall digital marketing space. Their services include permission based mobile, business to business data, appending services, and search engine optimization and online reputation management services. While email may seem like a relatively simple marketing tool, you pick a service or product you would like to offer at a discount and blast away, the truth is there are a myriad of filters that will prevent your message from reaching a preferred destination, never mind being opened and acted upon.
Dig-Dev-Direct can help dramatically improve delivery and open rates with email creative services that can avoid the keywords and phrases that will most likely cause deliverability issues which may affect the campaign responses, hinder deliverability for future campaigns, and do not render correctly in many email ISPs.
The use of background images in emails will also have an impact on deliverability and open rates. DigDevDirect helps client avoid these issues with their expertise and proprietary techniques that improve and increase the impact of permission based email marketing campaigns. DigDevDirect built its initial success on working with major brands in the permission based email marketing space and continues to offer email marketing as a core service. Combining email marketing with a menu of other digital marketing initiatives can greatly impact a company’s bottom line.
The most fundamental objective for DigDevDirect is to continue to create innovative, scalable, reliable and profitable products and solutions to meet the growing needs of the digital market place. This is done through the use of proprietary technologies and creative, innovative digital strategies that have been tested and proven in the digital space. Dominic Bowkett - Dom Bowkett